According to the survey of more than 2,000 British social media users by Bidvine.com, Grindr and Tinder users were the most likely to update their photo regularly. The average Facebook user changes their profile photo once every 5 months.
The research also revealed that 1 in 4 people would not want their boss to see their current Facebook profile picture.
At the opposite end of the spectrum, the average LinkedIn user hasn’t changed their photo for 2.1 years, while dating website users are even less likely to use a recent photo.
Giving members of the public a chance to have professionally taken images for their profiles, Bidvine.com is offering free photography across the UK to highlight how having quality photos can improve your online social profile both professionally and socially. The first booth will be at Old Street round about in London, with photographer Owen Harvey, from the 10th till the 14th October, with other cities to follow soon after. Those interested can book for free online here, citing their preferred time.
The statistics were found by asking the public to state when they last changed the profile photo for a range of social media and dating sites and apps. The answers were as follows (in order of length of time between changes):
1. Match.com – 4 years
2. Plenty of Fish – 3.2 years
3. LinkedIn – 2.1 years
4. Twitter – 1.8 years
5. SnapChat – 8 months
6. Instagram – 6 months
7. Facebook – 5 months
8. WhatsApp – 2.5 months
9. Tinder – 3 weeks
10. Grindr – 2 weeks
A tenth, 11%, of respondents said they used profile photos that were taken ‘more than 10 years ago’.
When asked “if you don’t change a profile photo regularly, why do you think this is?” the majority of respondents, 62%, stated that they struggled to find photos they were happy with. Half, 49%, said they wanted to appear younger.
Sohrab Jahanbani, CEO of Bidvine.com said,
“In light of the recent news that Facebook at Work is launching next week, we thought it would be interesting to investigate how people present themselves online on different platforms. Looking at the regularity with which people change their profile photos, it appears that older, more conventional dating websites and the networks people use on a regular professional basis, such as LinkedIn and Twitter lag behind, while younger single people are more likely to want to use newer photos.
“It appears that people don’t change their photos because they struggle to find photos of themselves they like. So, drawing on the largest network of local professionals you can hire in the UK from Bidvine.com, we’re offering free photos all week from the 10th October in London to give site and app profiles a fresher look. As we all know, whether it’s for a wedding or a company headshot, professional photos make a difference. We’ll be announcing other cities and dates shortly.”