WEconomy: You can find meaning, make a living, and change the world is a guidebook to the greatest evolution in business since the assembly line. In it, authors Craig Kielburger, Holly Branson and Marc Kielburger reveal how this generation’s demand for global transparency and engagement is impacting business, and why baking purpose into career, company and the wider community, not only creates profit, but allows the ability to create a positive impact.
From CEOs who want to increase productivity and inspire customers and employees to be passionate brand ambassadors, to aspiring social entrepreneurs who want to learn how to massively scale their mission, and employees who crave more meaning in their job, WEconomy is full of practical strategies for anyone who has wondered “Can I really get paid to change the world?”
WEconomy reveals the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, Dr. Branson’s father, Sir Richard Branson, and Jeff Skoll, who make the world a better place through purposeful business strategies.
Going behind the scenes of real companies at the forefront of this watershed movement, readers will learn from business leaders, entrepreneurs, celebrities, and aspiring influencers how they’ve shifted and adapted their enterprises by building real strategies for making an impact. The authors share in candid detail the setbacks and achievements they experienced building successful initiatives that generate profit with purpose.
At the very beginning of their book, Kielburger, Branson and Kielburger state clearly: “In the WEconomy, you can make money and change the world — you can make money by changing the world. It’s that simple.”
Following the advice and tips offered, individuals, businesses and charities will be able to:
- Find a cause that drives them and their career goals to new heights
- Create a job that they love, and be celebrated by peers, bosses, and industry
- Boost employee productivity and their love for the company and mission
- Inspire brand fanatics to stay loyal to both their company, and its cause
- Better the world with out-of-the-box solutions for supporting charities without writing a cheque
As Sir Richard Branson comments in his epilogue: “The WEconomy shows what can be achieved if we put self-interest and fear behind us and strive for the change that embracing purpose can bring to all aspects of our lives. Positive change is already happening all around us. The role you play, within the businesses you work for or run, is driving that change.”
A blueprint for living by personal values, achieving career success, and changing the world, WEconomy is a guide to ‘Business with Benefits’… for all.