The Prudential study among parents of pupils who completed major school exams this summer shows that 51 per cent disagree that graduates are more likely to achieve faster career success than apprentices, and just one in four (26 per cent) say apprenticeships do not offer the best career path.
The study underlines how attitudes are changing – the survey also shows that 51 per cent of parents disagree that apprenticeships are best suited to those considered to be non-academic.
However, worries about low wages remain and more than two out of three (67 per cent) parents think apprenticeship roles are poorly paid while 43 per cent believe that apprenticeship opportunities are often in lower-skilled and lower-paid industries.
Neither of these issues is necessarily the case – Government data shows that wages for apprentices start at £3.30 an hour for under 19s or those in the first year of an apprenticeship, and rise in line with age. But 92 per cent of employers are willing to pay more than the typical apprenticeship wage, provided they’re matched with the right candidate. Apprenticeships are available in 1,500 different job roles across more than 170 industries, from advertising to youth work and from environmental engineering to legal work.
Simon Moffatt, human resources director at Prudential’s insurance business in the UK, said: “Apprenticeships offer an excellent introduction to the world of work and increasingly parents are recognising that university is not the only route to career success after school.
“As university education becomes more expensive, many apprentices realise that the prospect of good longer-term employment opportunities offsets a potentially lower initial pay structure.
“While pay is important in any job, with apprenticeship schemes part of the attraction is gaining excellent on-the-job training with future job and career progression.”