Every year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB), releases her Internet Trends report. At Recode’s Code conference on 1st June, she unveiled the 2016 document.
This is a selection of some of the best slides with highlights on what they mean for the future of work.
Internet growth was flat at 9% year-over-year. The main barriers to Internet adoption are network infrastructure and incentives to go online. Plus, low literacy and low income.
Global smartphones shipments slowed from +28% to +10% year-over-year.
Each generation has slightly different core values and expectations shaped by the events that occur in their lifetimes. Millennials are global minded, optimistic, tolerant, and tech savvy. They have an expanded view on work-life balance and self-development.
The use of visuals continues to rise driving more adoption of visual apps such as Facebook, Instagram, and Snapchat. Gen Z, in particular, like communicating through images.
The adoption of real-time, live videos is accelerating. Facebook Live and Periscope are building momentum. User generated content that is authentic and accessible goes viral on social media.
Messaging continues to grow rapidly. WhatsApp, Facebook Messenger, and WeChat, are leading the trend. Messaging is evolving from “simple social conversations” to “more expressive communication,” and “business-related conversations.” The latter is led by the Asian market.
On average, people have 33 apps installed on their devices. Yet, they spend most of their time – 4 hours per day – on 12 apps.
Voice interaction creates a new paradigm in the human-machine relationship. The accuracy of speech recognition grows significantly.
Transportation creates another new paradigm in the human-computer interaction. It is the rise of the self-driving and autonomous car. Key examples are Google and Tesla vehicles. Ride-sharing becomes urban mainstream. Indeed, Meeker poses some fascinating questions on the future of the car.
“The impact of the Internet is extraordinary and broad but in many ways it is just the beginning,” reads the report. Among the current generation of enterprise leaders are Salesforce and Slack. They are growing faster than any previous generation of enterprise applications.
Data is growing inside the enterprise: organisation-wide analytics platforms, data-centric security systems and departmental applications. Data is embedded in the way knowledge workers perform their job.
Featured photo Mary Meeker: Bloomberg