For business managers today, the biggest question surrounding the Internet of Things (IoT) is what to do with it.
In Building the Internet of Things: Implement New Business Models, Disrupt Competitors, Transform Your Industry, author Maciej Kranz focuses on the business implications of IoT, describing the sheer impact, spread and opportunities arising every day, and explores how business leaders can apply IoT to realise tangible business advantages.
Including case examples to illustrate the ripple effect that this latest disruption brings, the book examines the way IoT is being used today—and will be used in the future— to enable readers to create and implement a viable IoT plan that works with their organisation’s strategy and direction.
Marketing 4.0: Moving from Traditional to Digital is a handbook for next-generation marketing. Written by leading marketing authorities – Philip Kotler, Hermawan Kartajaya and Iwan Setiawan – it helps readers to navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
Today’s customers have less time and attention to devote to brands—and they are surrounded by alternatives every step of the way. This book will help readers get their target customers’ attention, and deliver the message they want to hear.
Marketing 4.0 takes advantage of the shifting consumer mood to help readers exploit the changes that are tripping up traditional approaches, and make these changes an integral part of their brand’s methodology, so it will stand out from the crowd and build a loyal and vocal customer base.
For those who feel that there are never enough hours in the day, Robert Craven and Adam Harris’s Check-In Strategy Journal: Your Daily Tracker for Business and Personal Development will help them take control and ownership of their business and personal life performance, providing a solution in the form of a daily and weekly system that shuffles their schedule until everything fits.
Having defined their annual goals and targets, readers will learn to translate their vision into workable strategy, and then put pen to paper and map out a plan for making it reality during the course of the year. As the days, weeks and month progress, they’ll be able to fine-tune plans and exercise control over their life and business through monitoring and accountability.
Breaking long-term and large-scale strategy into smaller chunks which help readers to celebrate the small victories, this book provides a clear blueprint for setting into motion the plan that will enable them to achieve their ultimate goal for the following 12 months.
In When Execution Isn’t Enough: Decoding Inspirational Leadership, author Claudio Feser examines the essential leadership skills that go beyond simply executing strategies well. It examines those skills that inspire excellence and drive growth.
Great leaders think differently and in this book, McKinsey’s global head of leadership development draws on ground-breaking McKinsey research to uncover 20 distinct leadership traits. All are important, but some make all the difference in inspiring organisations to exceptional results and growth – and turn a good leader into a great leader.