A candidate’s hard skills are measurable and easy to evaluate, but his or her cultural alignment with an existing team is nearly impossible to work out – even after multiple time-consuming interviews. The Berlin-based company, Bunch, aims to tackle this problem by revealing a company’s own culture baseline and measuring every candidate’s cultural alignment, allowing them to quickly hire the best candidates and increase the company’s revenue.
Darja Gutnick, founder and CEO of Bunch, says: “During my time as a researcher as well as a consultant and coach for many high-growth startups, I realised that a strong company culture is at the core of every successful team. Culturally-aligned companies are able to perform much faster, reach their fullest potential and ultimately deliver 5x the annual revenue than companies that are not aligned. Creating a strong culture starts with hiring the right people, but it is a challenge for many companies to figure out who really is a fit for their team. So far, Hiring Managers have been forced to evaluate new candidates based on a CV and numerous rounds of interviews where culture and work attitudes can only be assessed intuitively. Therefore, we are launching Bunch, a Google Analytics for company culture. By actually measuring cultural alignment utilising multiple machine learning components, Bunch provides a simple solution that helps companies scale and shape their culture early on when hiring and select candidates that fit the team and drive their company’s success.”
With a shift from talent to people management, culture and team alignment are increasingly becoming an important topic in Human Resources. As shown in a study by BCG, it is work- and team-culture related aspects, not money, that rank amongst the top four factors for happiness on the job. Knowing that culture has a major impact not only on employees’ satisfaction, but also on performance and revenues, companies have started to recognise the importance of cultural alignment. In fact, 92% of companies want to adapt to that trend by redesigning their culture—but only 14% are sure they know how to do it.
Once a company decides to integrate Bunch in their hiring process, their team takes a 10-minute culture quiz based on the organisational culture diagnosis model developed by Charles O’Reilly from the Graduate School of Business at Stanford University. Bunch then automatically creates a culture profile for the company and each of its teams, mapped into 6 key dimensions: Results Orientation, Adaptability, Collaborative, Detail Orientation, Principles and Customer Orientation. After the resume screening, every new applicant takes an automated culture quiz that Bunch checks against the team and company profile. The Hiring Manager then receives a comprehensive candidate profile detailing the candidate’s behavioral tendencies as well as his/ her fit into the organisation. This shortens the time spent on interviews and eases the decision process while contributing to the creation of more aligned teams.